Olympic gold medal winning snowboarder and X Games medal winning record holder, Shaun White, has handed over a seven figure cheque and bought a minority share of Mammoth Mountain in California.
“It’s like a homecoming to me” said Shaun White to the Los Angeles Times.
According to the LA Times White approached Mammoth while they were looking at purchasing Bear Mountain and Snow Summit where he spent his training years.
“I’m really excited. I got my start at this mountain. It’s my home resort. I learned my first trick, I entered my first competitions, and I went from amateur to professional. I did all of these things here” said White in a Mammoth press release today.
“It’s where I’d come back from a competition I didn’t do well at and learn the next trick that would take me to the top. I’m going to help make it better than ever, and I’m thrilled with the opportunity.”
“As an owner I’ll be able to make changes and shape the future of the mountain and how people enjoy it–whether they’re beginners or professionals” says White.
White’s input will also extend to Mammoth Mountain and Big Bear Mountain Resorts’ on- snow experience, which includes the top two terrain parks in the country. In the coming months, Mammoth Resorts and White are expected to announce several updates including Shaun’s vision for new resort offerings, events and terrain park enhancements.
“Shaun’s drive to push the envelope athletically is mirrored by his business savvy as an entrepreneur, demonstrated by the success of his apparel line and Air + Style,” said Erik Forsell, Mammoth Resorts’ Chief Marketing Officer.
“Over the last year we acquired two mountains, introduced the Cali4nia Pass, and brought Shaun into the fold. Every one of these moves mean more benefits for our skiers and riders.”
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