When BMW and The North Face get together to create an outdoor style camper, you know it’s going to be seriously styling.
The auto brand and outdoor brand collaborated on a new camper concept created by Designworks and unveiled at the global consumer electronics tradeshow in Las Vegas this week.
The camper was created alongside a virtual reality experience to showcase a new fabric innovation from The North Face called FUTURELIGHT.
A unique Nanospinning technology has created the world’s most advanced, breathable, waterproof material. The FUTURELIGHT camper is made from an outer fabric shell stretched over a geodesic dome. The idea is to showcase how FUTURELIGHT fabric can be used beyond outdoor apparel.
The revolutionary Nanospinning process used to create FUTURELIGHT™, has allowed the The North Face designers to add air permeability into the membrane of a fabric for the first time. The process creates nano-sized holes, allowing for incredible porosity while still maintaining total waterproofness, letting air move through the material and provide more venting than ever before.
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- BMW North Face FUTURELIGHT camper
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- BMW North Face FUTURELIGHT camper
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- auto draft
“We combined both physical and digital worlds to showcase this material, ensuring the holistic vision of the brand was clearly communicated, while giving people a real ‘hands-on’ experience,” said Laura Robin, Designworks LA Studio Director.
“Thinking about extreme performance in new and unexpected ways from our experience of working across multiple industries, helped us to provide consumers with a unique and never before seen insight into the very heart of the material and its key attributes.”
FUTURELIGHT™ will first become available to consumers in The North Face Fall 2019 product line and will be featured across the brand’s pinnacle performance collections.
