The team at The North Face have done it again, with an innovative collection in collaboration with star snowboard athlete, Cole Navin.
Bridging the gap between riding in the city and on the mountain, The North Face Cole Navin collection dives into Navin’s creativity and passion for multimedia collage, hand in hand with his talent for snowboarding.
The North Face athlete Cole Navin is both a snowboarder and artist, merging his riding with his own creative lens. His collage art, his snowboarding, and his style of dress are all an extension of his personal creativity.
The Cole Navin Collection features the Dragline Jacket and Bib, and will be available to purchase online, in Flagship stores and from select stockists of The North Face.
The new collection embodies this with creative expression and crossover apparel, with the iconic style of The North Face.
To accompany the campaign, Cole Navin created Minnesota Moment, a short film centred in the frigid streets of Minneapolis.