Oakley today announces they will hit the slopes of Thredbo for the ultimate Oakley Prizm Weekend experience from July 23rd to 24th.
The resort takeover will see Oakley’s global snow team members, Winter Olympics Gold Medallist Sage Kotsenburg and Winter X Games Gold Medallist Sebastien Toutant, as well as regional riders Scotty James, Ryan Tiene and Beau-James Wells, hit the resort for a series of events and activations designed to immerse visitors in the world of Oakley Prizm lens technology.
The Oakley Prizm Weekend will commence with the opening of the Oakley Prizm Performance Lab, a hangout space where visitors can experience Oakley Prizm; a revolutionary lens technology that dramatically enhances colour, contrast and visibility over a wide range of light conditions – allowing snow enthusiasts to see clearly, react faster and ride with confidence.
The Prizm Performance Lab, located at the base of the Kosciuszko chair lift, will be open daily between 9am and 2pm and will offer complimentary coffee and snacks for the entire weekend. The space will also host a Q&A with Oakley athletes and Hans Arnesen, Oakley’s Global Category Manager – Goggles & Helmets, at 12pm on Saturday.
Visitors heading to Thredbo over this weekend will get the chance to test out the Oakley Prizm goggles first-hand, available from two locations in the resort – the Prizm Performance Lab and a dedicated Oakley Prizm Demo zone situated at Friday Flats. For people keen to take part, the process is simple, head to one of the demo sites, choose a pair of Prizm goggles to suit the rider’s needs and take them for a spin.
As part of Oakley Prizm Weekend, the iconic brand will take over Thredbo’s Kozzie Park with custom Oakley Prizm features. The park will be designed in collaboration with Oakley athletes and Thredbo Terrain Park Manager, Reuben Cameron. The Oakley Prizm Park will be open for the public to enjoy daily from 9am-4pm.
Saturday evening will see the Thredbo Alpine Hotel pool transformed into the ultimate après session with the official Oakley Prizm Pool Party. Taking place from 3pm the party will culminate in a live music performance by Melbourne based synth-pop masters Client Liaison. Self-described as international in flavour, cosmopolitan in style, the dance music outfit have had success with the release of their debut self-titled EP, and recently completed their World of Love headline tour, so are fresh and ready to carve up the dance floor at Thredbo.
“We’re super pumped to be heading back to Thredbo this year for the Oakley Prizm Weekend. The Australian High Country is our second home and we can’t wait to get wild on the slopes and onstage.” said Client Liaison.
Follow all the action on social media via #OAKLEYPRIZMWEEKEND.
