DRAGON SOUTH PACIFIC RELEASE MENTAL HEALTH VIDEO FEATURING KEY DRAGON ATHLETE ROLE MODELS.
As part of National Mental Health Week (October 8 – 14, 2017) and World Mental Health Day (October 10), Dragon South Pacific is setting out to improve the lives of our community by enabling mental health awareness and education.
Mental health affects everyone and with 1 in 4 young Australians aged 12 – 25 experiencing a mental health illness each year, mental health disorders among Dragon’s predominantly youth customer base are undeniably common. Mental health disorders are very treatable, however, the stigma surrounding this due to misunderstanding and prejudice frequently can delay or even prevent people from seeking the support they need.
In response to this, Dragon has set a goal of shedding a more positive light on mental health, using the brand’s influential voice to normalise this conversation and facilitate betterunderstanding and awareness of mental health among our customer and retail base.
Teaming up with athletes Mick Fanning, Owen Wright and Adrian Buchan, we’ve created an easy-to-digest and shareable video message that provides straightforward advice on caring for your mental wellbeing as well as looking out for friends, family members, colleagues and your community.
This is an additional step for the brand after completing Youth Mental Health First Aid Training earlier this year and earning a Gold Standard Workplace Accreditation from Mental Health First Aid Australia for the Dragon South Pacific workplace.
“Dragon recognises we all have a shared responsibility to raise awareness and drive the communication of this issue with our staff, retail partners and importantly our end customers,” says Dragon Director, Mark Hudson. “Special thanks to our athletes for their direct support with this initiative also.”
For more information on National Mental Health Week or World Mental Health Day (October 10), visit: https://1010.org.au/.
